The Wal-Mart clown commercial created quite a stir on Twitter today after it ran during the NFL playoffs on Sunday.

It begins with a father dressing up in a clown suit with make-up. The mother and friend are talking together at her child’s birthday party about how much money she saved at Wal-Mart on supplies. The father comes out and accidently jumps onto a unicorn toy.

What started out as a moment of excitement ended in a flash of terror. You can see the father reach for his leg in absolute pain. You need to see it to get the joke (see the commercial below).